Question: Are you against pop music? After all, if the majority of people listen to pop music, there must be a good reason!
Answer: We are not against pop music, but we need to make a distinction between "pop music" and the "pop genre". Pop, understood as a musical genre, was born in the 50s in the USA and the UK. In Italy it was often called "musica leggera" (light music). The pop genre is very common in indie music and we often publish pop songs in our playlists. We love the pop genre! On the other hand, pop understood as popular music or commercial music does not represent a musical genre, but an approach to music production aimed at creating successful hits for the general public. While we have nothing against mainstream, unPop goes in the opposite direction and dedicates itself to the world of indie music and culture. We are also convinced that the majority of people listen to pop music because it is what is played on the radio. If from the moment you are born you are told to eat only hamburgers and French fries, your taste will be very limited. Sure, it tastes good, but if you only eat that every day, without tasting anything else, you are missing out on other delicious flavors and sooner or later you will get nausea...
Question: nothing good has been released since the 90s. I have all my old CDs and vinyl and a playlist with the old glories to play at barbecues and parties. Why should I listen to new music?
Answer: If you're talking about the music you hear on the radio, we agree with you, it makes you want to take refuge in the past. Yet things aren't that way: unPop was born precisely to eliminate this prejudice and make you discover how much beautiful music is released every day. Every week we listen to hundreds of songs of many different genres. The musical quality is very high, there are artists of enormous talent and great originality, amazing songs and crazy albums, which will not make you regret the old glories. And by the way "you are what you listen to". So if you listen to old music...
Question: the playlists are too long, I can't listen to all the songs!
Answer: performance anxiety is typical of our frenetic and stressed society. Enjoy our playlists and listen to what you want, whenever you want! The purpose of our playlists is to give you an overview of the new releases of the week. It is an invitation to listen and explore, to introduce you to new artists, stimulate your curiosity and give you a few hours of pleasant musical enjoyment. You can listen to just one song or the whole playlist, we are happy anyway!
Question: How do you decide which are the best songs of the week?
Answer: Every week we listen to hundreds of new songs and dozens of new albums. We select the ones that strike us the most, based on the quality of the production, the arrangements, the originality, the creativity, the messages they convey, the emotions they transmit to us... There are always so many songs that we like, it is never easy to choose! For this reason, after having made the first selection, we have music curators who dedicate themselves to creating well-balanced playlists, selecting and ordering the songs also based on genre and mood, favoring new artists over those already published in other playlists... the aim is to create a pleasant listening experience and stimulate curiosity for further individual exploration.